Kompetentnost' 1/122/2015

ISSN 1993-8780

Products Quality Assessment as a Tool for Reducing Information Asymmetry

Prof. Dr. M.I. Lomakin, Deputy General Director, FSUE “STANDARTINFORM, Moscow, Russia, lmi@gostinfo.ru,

E.V. Glushakova, Applicant, FSUE “STANDARTINFORM, Moscow, Russia

key words

quality, producers, consumers, interaction, information asymmetry

Referenсes

Information asymmetry in the interaction of producers and consumers is understood as an unequal access to information where individual economic agents are informed better than others. We continued to consider issues to reduce information asymmetry and evaluation of product quality. This article is a further development.
In our research, we have identified conditions of producer interest in the issue of good quality products and the conditions under which the manufacturer will get the maximum profit with the release of good quality products. We showed that products quality evaluation is not only the objective of determining compliance with a certain level of product quality, but also a tool for reducing information asymmetry and aims the manufacturer to produce good quality products.
To exclude unfair behavior of the manufacturer on the market, consumers must be aware of the real products quality. The more the market consumers informed about products quality, the stronger the manufacturer committed to providing products of good quality and, conversely, when consumers are uninformed, the manufacturer committed to providing products of poor quality.
Thus, products quality assessment and consumer awareness of it serves as a tool to reduce the information asymmetry in the system ‘producer — consumer’ and directs the manufacturer to produce good quality products

1. Lomakin M.I., Glushakova E.V. Otsenka kachestva produktsii v usloviyah potrebitel’skoy neopredelennosti [Products quality assessment of in terms of consumer uncertainty], Transportnoe delo Rossii, 2014, no. 5.

2. Lomakin M.I., Glushakova E.V. Podkhod k otsenke kachestva s uchetom skrytogo potrebitelya [The Approach to Quality Assessment

Taking into Account the Hidden Consumer], Kompetentnost’, 2014, no. 8 (119).

3. Lomakin M.I., Glushakova E.V. Stokhasticheskaya model’ otsenki kachestva produktsii [A stochastic model for evaluating the quality of products], Ekonomika i predprinimatel’stvo, 2014, no. 10.

4. Glushakova E.V. Potrebitel’skaya ocenka kachestva produktsii kak regulyator vzaimodejstviya proizvoditel’ — potrebitel’ [Consumer evaluation of the products quality as a regulator of interaction producer — consumer], Transportnoe delo Rossii, 2014, no. 6.

5. Korovaytsev A.A., Lomakin M.I., Dokukin A.V. Sotsial’no-ekonomicheskie aspekty rasprostraneniya standartov [Social and Economic aspects of the standards dissemination], Standarty i kachestvo, 2014, no. 1 (918).

6. Korovaytsev A.A., Lomakin M.I., Dokukin A.V. Ekonomicheskie problemy vzaimosvyazi kvalimetrii i metrologii na primere izmereniy parametrov kachestva bytovoy audio- i audiovizual’noy tehniki [Economic problems of the relationship of quality control and metrology on the example of measuring the parameters of quality home audio and audiovisual equipment], Mir izmereniy, 2014, no. 1.