Franchising: Еconomic and Оrganizational Nature

A.V. Patrusheva, Graduate, St.-Petersburg Institute for Education in Humanities and Social Sciences, St.-Petersburg, Russia, anna1980.p@yandex.ru

key words

franchising, franchisor, franchisee, franchising nature

References

I  analyze  the  existing  approaches  to  the  definition  of  franchising,  as  well  as  its nature.  In  the  given  article  I  shown  that  the  existing  definitions  do  not  reveal  fully all  the  benefits  of  this  type  of  business  for  all  involved.  So,  I  propose  the  definition of franchising, eliminating the drawbacks of existing approaches. This definition takes into account the peculiarities of franchising, objectives and tasks of all parties involved in  these  relationships,  and  most  fully  describes  the  nature  of  franchising.  According to  this  definition,  it  is  clear  that  franchising,  in  addition  to  the  above  points  of  view, can  be  seen  even  from  a  financial  point  of  view  as  a  tool  for  creating  value  for  the participants of the business process, as well as from a marketing point of view as a tool to create value for consumers, which is of great application value.

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