We believe that, despite the negative consequences associated with the pandemic, its undeniable advantage has been the accelerated digitalization of society. During the period of global self-isolation, the introduction of digital tools proved to be the only correct strategy for safe activities. This strategy is able to ensure the survival of humanity and the economy of states through the continuous production of goods and services necessary for treatment and nutrition, the preservation of employment of the population, and the expansion of remote forms of work. Accelerated digitalization is positive for the environment. It is obvious that the active introduction of artificial intelligence and innovative digital technologies for the digitalization of product quality management contributes to improving the environmental situation and the quality of life in various regions of Russia. This is achieved by increasing the production of goods with stable quality, reducing the share of counterfeit and counterfeit goods in enterprises where digital QMS operate, using alternative energies, including electric vehicles, etc.